This is a design solution that came up as a result of experiencing the disability of being deaf. The realization of this experience is that the eyes receive a great amount of information (similarly to what photography offers the real world). However photography in most cases has been made identifiable through the use of watermarks (physical markers). reZam’s aim therefore is to use the current enormous database solutions to auto-generate identities for artists (photographers, designers, even the occasional dabber) in this line of art.